Is Solo Private Practice Obsolete?
Driven from every corner of the
earth, freedom of thought and the right to private judgment in matters of
conscience direct their course to this happy country as their last asylum.
Samuel Adams (1722-1803), Speech,
1776
Is solo private
practice obsolete?
Is it
feasible in this age of nearly universal 3rd party payment, government intrusion, mandatory compliance , required documentation
of every doctor-patient encounter, and constant calls for coordinated team care ?
These are the
questions I pose in this blog post.
And they are the questions I’ve been asking myself
as I prepare for a talk before the Association of American
Physicians and Surgeons (AAPS).
My answer is: Yes, it is possible to conduct a
solo private in this technological age. Ironically, disruptive computer innovations make it feasible.
APPS defends
private practice. It believes the doctor-patient relationship is a confidential
one-on-one private matter. AAPS maintains the patient should pay the doctor
directly at the point and time of care.
The doctor and the patient should agree upon the fee, not the government
or some other 3rd party. And
lastly, when government and other 3rd parties, intervene, the
intervention destroys the relationship and threatens the
future of private practice.
Is this
belief system realistic?
Not in 3rd party eyes. They
argue for the collective and individual patient good, data is necessary to judge health care “value”- the best outcomes for money
expended. They insist health care has become
so complicated and sophisticated only a team of professionals, using experts’ guidelines based on population
studies, acting in concert, deploying the latest data, can offer optimal
care.
In short, in the words of Edward Deming (1900-1993),
American statistician and quality control guru, “In God we trust, all others
use data.”
This is a persuasive argument,
and I do not disagree with it. But
there are other sides to it - loss of
personal privacy, limitations of
personal choices, restrictions of individual clinical judgment, release of
personal data for all the world to see, desiccated
dehumanization of the patient-physician relationship, and physician demoralization.
Physicians often go into medicine
with the belief that their experience and their knowledge of the patient in
face-to-face encounters gives them the right to do what they think is best
for the patient, without having to justify their actions through endless
paperwork, countless phone and online
calls asking permission to order a test or do a procedure, and being
second-guessed at every turn.
This belief system has produced a
movement towards return to individual practices. This return is a reaction against becoming employees of large
organizations, of spending 25% of their
time on paperwork, of being judged and
paid for data on “value” and “performance,” and of sacrificing their
independence for the benefit of organizations, 3rd parties, and the collective good of the “system.”
In a larger sense, what physicians
are doing is decentralizing n in an age of
centralization and consolidation.
Returning to individual private practices is a difficult thing to do. It requires giving up revenue streams from 3rd parties, losing loyal patients who depend on 3rd
party payment, taking financing risks, entering into a brave
new world of individual care rather than coordinated care, listening to critics harping and moralizing that it is the wrong thing to do because it creates
a two-tier system between those able to
pay and those unable to pay for physician services.
But thousands of physicians are doing it. They are downsizing into solo direct-pay practices. They are doing it with the help of the Internet. They are shedding
the need of large staffs necessary to
deal with the documentation, regulations, restrictions, and hassles that
accompany 3rd party payment.
In the words of Clayton Christensen and his
colleagues at Harvard Business School,
“Nurse practitioners, general practitioners, and
even patients can do things in less-expensive, decentralized settings that
could once be performed only by expensive specialists in centralized,
inconvenient locations. If the natural process of disruption is allowed to
proceed, the result will be higher quality, lower cost, more convenient health
care for everyone.”
Either alone, or with help of s
nurse practitionesr, physician assistants, or other medical assistants, and with routine and imaginative use of the computer, including email communication, physicians are now able to practice in
smaller, more personal, more patient-friendly settings.
Here, in a previous blog post, is how I described the process of disruptive
innovation, decentralization, and individualization works
Gordon
Moore, MD, a family doc, working alone, but on the faculty of the Institute of
Health Improvement, has come up with and implemented, this Wild and Crazy Idea - that One Doc
Working Alone in One Room, with no support staff and nothing but a computer with
Internet access to keep him company, can revolutionize solo practice, by making
it more productive, profitable, and fun.
Sure, I know
it sounds crazy. But he backed and
documented the theory and work of his
practice in a medical journal article, “Going Solo: One Doc, One Room, One Year Later.”
In one year,
he did the following:
Maintained
open access scheduling, meaning he saw patients on the day they called; took
his own call, reduced other access barriers, developed deep and personal
relationships with his patients by spending 30 minutes with each one of them; reduced
his patient load from 25 to 30 to 12
patients each day; operated without support staff, in one room of 150 square
feet, averaged $65 per patient visit, and expected to take home $155,000 a
year
Thanks to a
lean IT system and low overhead. He did this with high patient satisfaction
rates,
and a high percent of quality goals met. He built his unorthodox practiceon
these four basic principles:
1) Access. Patients have unlimited
access to the care
and information they need when they need it.
2) Interaction. Interaction between
the patient and care team is deep and personal.
3) Reliability. The system exhibits
high reliability in that it provides all and only the care known to be
effective.
4) Vitality. The practice has
vitality: happy employees, a spirit of innovation, and financial viability.
Along the way as he practiced these principles, he developed and articulated
these philosophical axioms.
“Interaction is not the price we pay to submit a
claim.It is the essence of what we do.”
Tweet: With imaginative computer use, it is possible to run a profitable, productive solo practice satisfying
to practitioner and patient alike.