Concierge
Medicine as Last Refuge from Complexity
Simple
pleasures are the last refuge of the complex.
Oscar
Wilde (1854-1900), Aphorisms
Refuge,
noun. 1) shelter or protection from danger or trouble; 2) a place of shelter,
protection, or safety. 3) anything to which one has recourse for aid, relieve,
escape
Definition
of Refuge
January
19, 2013 - Some physicians
are opting out of traditional practices to enter concierge medicine as the last refuge from health reform's complexities.
A recent survey of more than 13,500 physicians found that 6.8% of them would
"embrace" direct pay or concierge medicine within the next three
years. That includes 9.6% of practice owners, 7.7% of primary care physicians,
and 6.4% of specialists, according to the survey conducted by physician
recruiters Merritt Hawkins for The Physicians Foundation.
Physicians Interested
in Concierge Medicine
Those
physicians who said they would make the switch include:
·
Females, 6.4%
·
Males, 7.1%
·
Primary care, 7.7%
·
Practice owners, 9.6%
·
All physicians, 6.8%
·
Specialists, 6.4%
·
Employed physicians, 4.5%
Concierge Medicine as a Last Refuge
Physicians
are interested in entering concierge
medicine as a last refuge against 3rd party trends that make their practices complex by:
·
Controlling their fees at less than the cost of doing business
·
Requiring them to spend more than 20 hours a week on paperwork
·
Making them more vulnerable to malpractice suits
·
Forcing them to restructure their practices and modes of doing
business
·
Questioning their integrity and clinical judgment and label them as “greedy” or "inefficient," or not interested in "best practices"
·
Distracting them from their training and primary mission of
spending time with patients and taking care of them
Traditional Practice
Versus Concierge Medicine
Traditional
practices serve 2500 to 3000 patients, generate $400,000 to $500,000 in revenue, have overheads of 50% to 60%, require
physicians to see patients at the rate of 10 minutes for each patient or 20 to 25 each
day, require 20-25 hours spent on
paperwork, and carry heavy business responsibilities of billing, collecting, coding,
and carrying bad debts.
In
the concierge model, patients pay $1500
to $1800 a year (or $120 to $150 a month) for unlimited access to doctors with
no payment at the point of care. At the $1500 rate, a practice with 500 patients will
have $750,000 of revenues. Billing and
collection are eliminated, and overhead drops to 10% to 15%. The number of employees required for the
practice declines from 4-5 to 1-2, Business and staff employee responsibilities
go down by 75% to 90%, and doctors only have to see 6 to 8 patients a day.
Surveys indicate patient satisfaction rates of 90% to 95%, with a similar percentage of patients renewing
their concierge contracts.
Pleasures of Concierge
Practices
The
pleasures of concierge practices are obvious.
·
More time with patients
·
More income
·
Less hassle
·
Less paperwork
·
Less overhead
·
Greater satisfaction for doctor and patient alike
·
Greater independence to what one is trained to do
Downsides Not So
Obvious
The
downsides of switching to concierge practice are:
·
The process to telling patients they must now pay directly for
access to your services
·
The business risk -not all concierge practices succeed
·
Telling loyal employees you no longer need them
·
Accusations of greed
·
Creation of a two tier medical system
·
Aggravation of the doctor shortage
·
Exclusion of many Medicare and Medicare patients
·
Displeasure of progressive policy makers
·
Threat that legislatures may make caring for patient in
government program a requirement for practicing medicine.
Some physicians, still small in numbers (6.8%), are deserting traditional practices to establish concierge practices. They say concierge medicine offers a simpler one-on-one relationship with patients removed from the complexities of health reform. What the future holds for most physicians - a public-private mx, team care, single provider, or single payer - remains undetermined.
Whether concierge medicine is finally ready for takeoff is not known at this point, but 77% of physicians are disenchanted with traditional practice and 58% would not recommend it as a career for their children.
Tweet: Almost
7% of physicians are interested in switching from traditional practices to concierge
practices. This switch has its pros and
cons.
Sources
1. The Physicians Foundation: A Survey of America's Practice Patterns and Perspectives, September 24, 2012
2. Kurt Mosley, Vice President, Strategic Alliances Merritt Hawkins/AMN Healthcare, A Presentation: Our Fragmented, Fragile Physicians: A Discussion on Cultivating Hospital-Physician Cooperation
3. John Commins, "Is Concierge Medicine Finally Ready for Take-Off?" HealthLeaders Media, January 18, 2013
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