Today's Headlines on Obamacare Implementation
man’s meat is another man’s poison.
headline is the ticket on the meat.
Ogilvy (1911-1999), Confessions of an Advertising Man
I offer for your consideration four of today’s headlines on Obamacare. Your job is to judge if the headlinee are
believable, and if they make you want to go ahead to read the story. Remember: the healdine is the most important element of any story. It must offer a promise to readers to keep them reading. And it must be phrased in such a way to make it memorable.
To whet your appetite, I also offer the opening paragraph in the
“Administration Struggles to Meet
Make-or-Break Deadlines, Reuters.
time running out, U.S. officials are struggling to cope with the task of
launching the new online health insurance
exchanges at the heart of President Barack
Obama's signature health reforms by an October 1 deadline.
Comment - Good headline. “Make-or-Break Deadlines”
captures urgency of situation.
“Obamacare’s Missing Mandate”, Politico
coast-to-coast campaign to get people to sign up for Obamacare is light on
mentions of one central element: the widely disliked individual mandate. Poll
after poll has found that Americans don’t like being told they have to get
insurance or face a penalty. So the groups doing outreach don’t plan to draw
much attention to it.
Comment - Superb
headline, Makes one want to find out
Senator Harry Reid: “Obamacare Will
Be Wonderful for America,” RealPolitics
First of all-- Obamacare, whatever comes up,
the Republicans throw that at me. You realize, they have voted to repeal it 40
times? What's happened? 40 times, of course, it's failed.
Obamacare has been wonderful for America. 6 million seniors have h-- wellness
checks now. 3.1 million young people are now-- now have insurance. Insurance
can't rip off people anymore. That's why people got millions of dollars of
refunds last year. If you have a preexisting disability, you're covered. They
should just get real and understand this is a m-- law that's important. And
we-- we nee-- they need to work with us to improve it.
Good. Invites question “What’s wonderful about it?” I thought his comments were effective, concrete, and specific.
Senator Mitch McConnell: “Obamacare
Will Be ‘The Premier Issue’ in the 2014 Elections”. RealClearPolitics Video
Look, this is a big controversial issue. It's
not going away. It's in all likelihood going to be the premier issue in the
2014 election. The American people dislike it even more now than they did when
it was passed, and they hope that the Congress will respond to their desire to
stop this train-wreck before it happens.
Comment: Good. Speaks truth and encapsulates Obamacare
as number one political issue, probably for next 16 months.
Tweet: Headlines indicate sign-ups may make make-or-break law, talk missing on
individual mandate, it has benefits, and it’s # 1 political issue.
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