Sunday, June 15, 2014
Finding
and Identifying Direct Pay/Concierge/Retainer Physicians
People
who like this sort of thing will find this sort of thing they like.
Abraham
Lincoln (1809-1865)
I shall begin by saying the movement towards direct pay/concierge
medicine is in its early stages. Doctors entering these types of practices are
scattered unevenly throughout the country. There
are still few of them. And they are not
clearly visible or easily identifiable.
Estimates of the
number of direct pay/concierge practices
vary from 5,000 to 100,000, The 5,000 figure generally indicates doctors who practice “pure”
direct pay 3rd party free medicine. The 100,000 number may includes hybrid practices who offer concierge
and traditional practices, or who accept direct cash for their services, or who anticipating a switch to direct pay practices.
That said, it should
come as no surprise that no comprehensive directory exists of
these new types of physicians. There are simply too many variants of the
theme of doctors not taking insurance and too many hybrid practices evolving in
too many specialties , to name a few, primary care,
family medicine, cardiology, dermatology, obstetrics and gynecology, general surgery, orthopedics, and pediatrics
(see Concierge Medical Directory).
There are a handful of companies who offer listings of direct pay
independent practice or who will give
you advice on what doctors to go to.
These include, among others, MDVIP, MD2,
Signature Health, Concierge
Choice Physicians, Pinnacle Health, and more recently, Castle Connolly Medical Ltd.
From these companies and other Internet listings under “concierge
medicine” or “concierge physicians,” you will be able to find physicians listed
in your locality under concierge
physician headings. Not all of these
physicians will practice pure direct pay/concierge medicine. Not all will offer the same array of
services. You will have to call to find
out what is offered, for what price, under what conditions, and what is included.
You may not be able to find these doctors from traditional
sources - the Yellow Pages, local medical societies, hospital referral services, or such grading companies as
healthgrade.com. And your employer, if you are one of 160 million Americans whose health insurance is offered
by those employers, may not know what
concierge services are available.
If you have the time, you may want to search the Internet
for recent articles in national and
regional publications: The New York
Times, Forbes, Departure Magazine, Town
& Country, The Wall Street
Journal, Business Week, Journal of American
Medicine, Salon, Dallas Business
Journal, San Francisco Business Journal , CNBC, New York Daily News, Portland
Monthly, and Bloomberg News.
There is no shortage of news of the subject of direct pay/
concierge/retainer medicine. Indeed,
there may be too much news to digest. Nevertheless,
ordinary people and employers are actively looking for ways to
lower health costs, gain quick access, and cut through the paperwork and bureaucratic paperwork required to see doctors or to have a surgical procedure performed.
And doctors and
ambulatory surgery centers are looking for ways to make their services
known. Those engage in outpatient
medicine are doing so by contacting local media to generate stories on their practices, by contacting self-funded businesses on the
availability and low costs of their services,
by notifying retail clinics and
other nontraditional providers of their services, and, of course, by
encouraging their satisfied customers to spread the word.
Direct Pay/Concierge/Retainer/ Boutique/ Surgicenter/Direct
Primary Care, by any name, has its pros and cons. Its pros are direct/quick/personal
/transparent/choice of care by a physician who has time to get to know you and
your family. Its cons are you have to
pay out-of-pocket for what you get, difficulty
finding a physician in your area, troubleverifying
his/her credentials and track record.
These new types of practices may well the wave of the
future, if for no other reason than the
premiums and deductibles of ObamaCare health exchange and other other health
plans have become unaffordable.
A four tier overlapping
health system appears to be evolving: one, for the traditionally insured covered by employers, two, for those on health savings accounts with catastrophic
lids, three, for those who choose to pay directly out- of- pocket for service, quality, and
convenience, and four, for one-third of the population who will be
Medicare and Medicaid and ObamaCare sanctioned plans.
Direct pay/concierge/
retainer/surgicenter medicine based on free market principle that people
will willingly pay for quality convenient service as an alternative to
ObamaCare and other forms of bureaucratic health care is growing rapidly.
Finally, but not least, a note of Ambulatory Surgery Centers
(ASC). These centers are emerging as
leaders in the direct pay movement.
Ambulatory surgical procedures are a major cost for employers, and many
major self-funded companies, like Walmart and GE, are responding by paying directly for procedures rather
than channeling them through hospitals and traditional insurance plans. Cost
savings are considerable with savings of 30% to 50%.
Because of their size¸ revenue
base, number of participants,
out-of-network issues, credentialing,
capital requirements, hospital participation, profitability
and magnitude of specialties involved (ENT, GI endoscopy, general surgery,
ob/gyn, ophthalmology, oral surgery, orthopedics, pain management , plastic surgery, and podiatry – the issues are more
complicated and require more sophisticated management. The political ramifications, such as how hospitals will respond and participate, are of a greater magnitude than with primary care practices. Surgical procedures, after all, are the bread and butter of hospital profitability.
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