Wednesday, October 30, 2013
ObamaCare Marketing Strategy: One Size Fits All
One size fits all.
Marketing Strategy, and a cliché that has been in common use for five decades
As I view cancelling of health policies for millions on the individual market, who represent 7% of Americans under age 65, these thoughts spring to mind.
These cancellations reflect a political philosophy that says,
· Eat your broccoli, it’s good for you.
· Government knows best, you do not know what is good for you.
· Only government knows what is good for your health.
· It’s not what you want or need or are willing to pay for, it’s what government wants you to have and what you must pay for.
· No matter what you think you need, you must pay for what others need.
· It is not whether; don't dither; it’s what you must do; we are all in this together.
· Birds of different feathers must flock together.
· In the name of equity, government plans are “better” because they cover every eventuality, everybody must have more comprehensive plans, even if they are more expensive; it's all right for the White House to tell an untruth as long as it is for your own good.
· Everyone is the same, regardless of gender, age, or health, or risk, and whether one has been on a bender.
· You can’t keep the plan you like, only the plan the government likes.
· If you like your plan, forget it.
· Individual choice or freedom of choice has no place or space in the scheme of things; that’s up for government to decide.
· Health plans are the enemy because insurance rests on the assumption that calculating premiums is based on risk.
· In an equitable society, relative risk is the enemy, absolute security, government-guaranteed, is the goal.
· Health care profits are the enemy of government.
· Everybody is equal, but some are more equal than others, if they agree with your policies; government never wavers but it reserves the right to waiver,
· Therefore, consequently, and axiomatically, one must standardize, homogenize, equalize, normalize, and bring all down to one size that fits all.
· Everybody must have essentially the same coverage, and only government can dictate, pardon, mandate, what that coverage is and how much it costs.
Tweet: Cancellation of millions of policies in individual markets is a conscious government decision to reduce all policies to one size fits all.