Castle
Connolly’s Top Doctors Expands to Concierge Medicine and Europe
I am easily satisfied with the very best.
Sir Winston Churchill (1874-1965)
This is an interview with John Connolly, Ed.D. one of the two founders of Castle Connolly, Ltd. The other founder is John K. Castle. Dr.
Connolly was President of New York Medical College for more than ten years. Mr.
Castle served for six years as a commissioner and executive officer of the
Joint Commission (formerly JCAHO); he also served as Chairman of the Board of
New York Medical College for eleven years and served on its Board for
twenty-two years.
For more than 20 years,
the mission of Castle Connolly Medical Ltd. has been to
help consumers find the best healthcare and the best doctors in America. Toward this end, Castle Connolly has published a series of books including the
"Top Doctors" series, the most popular of which is America's Top
Doctors®.
Peers nominate the top doctors, which are then listed in book after an extensive
survey of their credentials based on their medical education, training,
hospital appointments, disciplinary histories - and much more. Each year Castle
Connolly hosts a ceremony in New York City honoring physicians and others have
made outstanding contributions to medicine.
I am conducting this interview because Castle Connolly is now in process of
expanding its Top Doctor concept to concierge physicians and to Europe.
Q: John, what is your
title?
A: I am president and CEO of Castle Connolly Medical Ltd.
Q: What is the background of Castle Connolly?
A: We’ve been in
business for over 20 years.Our mission is to help people find the best health
care. We do that through a very
intensive research program where we survey thousands of physicians a year, and
they nominate their peers. Our research
team, which is headed by a physician, reviews all the credentials and identifies those who are among the very
best. Our database is now close to
40,000 physicians in all specialties and subspecialties all over the country.
Q: And then you publish a book of these top doctors
nationally, regionally, and locally?
A: Yes, we do. We not
only publish it in print but on our website, castleconnolly.com. We have relationships with 35 regional
magazines. They do their Top Doctors
issues, which is typically their number one selling issue. We do all the research and provide them with
a list of doctors.
Q: And each year you sponsor an event in New York City
acknowledging the nation’s Top Doctors?
A: Yes, the next one
in 2015 will be the tenth such event.
It’s in elegant dinner, and it’s called the National Physician of the
Year Award. Our mission is to reward
physicians for clinical excellence. Each
year we recognize three selected physicians nationally for that and two for
lifetime achievement. We also recognize
someone who may not be a physician who has take a major leadership position in some
health care cause.
Q: The health care scene is being transformed from a privately
oriented system to a government dominated system. This transformation is being met with
resistance.
A: The government is
taking a greater role in health care than ever before with the ObamaCare
legislation with massive government involvement at all levels. Consequently, there is massive turmoil. In fact, a physician I was chatting with two
days ago said he thought it was the Wild West all over again. Hospitals are
taking over other hospitals, buying
physician practices, everybody is realigning, and consortiums are forming and
falling apart. Health care is in turmoil
for hospitals, physicians, and patients.
Q: Beneath all this turmoil is the yearning for more
personal relationships for patients with doctors with optimum access to the
best doctors. To undercut this turmoil,
people are looking for quality and certainty and less bureaucracy. As I see it,
you seek to identify that quality and crezte ,pre certainty and more personal relationships between patients and doctors.
A: We certainly do And
as result, we’re going to be launching a
concierge medicine company.
It ‘s going
to be called Castle Connolly Private Health Partners. Patients will pay a fee to join a practice in
which they get more time with their physician, quicker access to
appointments, more information on
prevention, and just a lot more care.
At the same time, physicians can enhance their income
significantly and practice the way they always
dreamed they could practice.
Instead of trying to follow 2200 patients, they will be seeing 500 or 600 patients.
Instead of spending 12 minutes with a patient, the current average, they will be able to spend an hour. It’s a better situation for the physician as
well as for the patient.
Q: At what stage of development is that concierge company?
A: We will probably
launch it at the end of June or early July.
Q: How are you going to identify these concierge physicians?
A: The focus will be
on primary care. We have a huge primary care database already listed as Castle
Connolly Top Doctors. These primary care
physicians are intensely interested in participating.
Q: So these primary care doctors have been conditioned to
know what Castle Connolly represents – namely documented quality?
A: That is why we
think will give patients a lot of comfort and confidence in what we are doing
with our concierge model. Our brand name is associated with quality. Patients are very concerned about quality –
losing their doctor, losing their health
plan, losing their hospital. They are concerned about many things. These uncertainties are having a dramatic
effect and are unsettling to many patients and doctors and employers alike.
Q: I understand you have another venture underway –
extending your Top Doctor concept into Europe.
Is that true?
A: Well, we think
people all over the world are concerned about finding the best doctor. We get calls in our office from Europe and
Asia about where to find the best doctor. So we have invested in a company Top Doctors ES, which is based in Spain but is expanding
to Italy this year and to other countries is Europe as well. It is the same basic model as Castle
Connolly in the U.S. with small differences.
We’ve licensed our brand Top
Doctors to them. It’s going very, very, well, and it’s only two years old. It has a terrific management team, a married
couple .
Q: Are the Europeans looking for alternative to the national
social welfare systems so prevalent in their countries?
A: In Europe, they do have government-supported health
systems. But there’s a public system and a private system with the
same doctors and the same hospitals. But
if you call for an appointment in the public system, it takes months to get
that appointment. If you call the
private system, and you have insurance
or have cash, you wait two days. Governments are under fiscal pressures, and
they are cutting back on the public side.
The wait times and the difficulties of access are increasing. For us, it’s an ideal situation, and the
doctors and hospitals are interested in attracting private patients.
Q: Why did you pick
Spain as a launch site?
A: They picked us.
This couple had already started their business, and after six or seven months,
they stumbled upon us on the Internet. They invited us to meet and to talk and to
invest in their company, now called Top Doctors.es.
Q: Wow, you have a lot of ventures going.
A: Yes, we are very busy, and it’s an exciting time for us.
Q: Given the turmoil
in the U.S. and elsewhere in the world, Your
timing is right, and you have laid the base for expansion. Good luck.
A: Thank you.
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