Two Part Strategy
2. Depend on the human psychological impulse to wait until the deadline to act ( in this case, December 23), the last minute before signing up, putting your money on the line, or buying new products. To put it another way, the metaphorical night before the hanging is December 6 to December 22 before the morning of of the hanging on December 23. The new products are federal exchange plans (36 states) or state exchange plans (14 states) - bronze, silver, gold, platinum- sold online with the promise of creating a federal-approved “competitive marketplace” that guarantees plans will meet those heralded federal standards. That these plans may cost more, may cause you to lose access to your current doctor, and coerce you to pay a penalty for not choosing a government approved plan are not mentioned or are not considered irrelevant by the Obama administration, even though potential customers may think otherwise.