This innovative climate extends to health care as well. Simple Care, a network of primary care practices across the U.S. began there. So did Qliance, Inc, founded by Dr. Garrison Bliss, a Seattle internist, who also co-founded the Direct Primary Care Coalition, which lists more than 60 Direct Primary Care Medical Homes in U>S. in 24 states.
So he turned to a novel solution. Becker pays $54 per employee per month to a primary care provider called Qliance. Employees get unlimited doctor visits, 24-hour e-mail access to the medical staff, and same-day or next-day appointments. There is no insurance involved in their primary care: no expensive premiums, no complicated claims, no mysterious denials.
This type of health care model is called direct primary care, and it is getting a closer look not just from businessmen like Mr. Riordan, but also from researchers and government officials who see it as an effective way to lower costs.