Thursday, March 6, 2008
A Short Take on Health 2.0 and an Even Shorter Take on Health 3.0
What - Health 2.0 is the next generation Internet with increasingly simple applications and simultaneously more sophisticated software allowing ever widening access and uses of information at the site of care by end-users, namely, patients and doctors.
Why - Google, Wikipedia, and Sermo are friendly end-user search and social networking online engines. These engines allow patients and doctors nearly unlimited access to health information at the click of a mouse. Google uses complex algorithms. Wikipedia features constantly updated and edited text. Sermo makes it easy for doctors to converse online with each other and to compare notes. The three websites are free to users. All require broad band access.
When – Now. All three web sites are currently in use and are growing easier to use and more sophisticated by the day.
How – Type in Google.com or Wikipedia.com in the URL bar space. For Sermo, physicians type in Sermo.com once you have registered and become a member by virtue of being a licensed practicing physician. Sermo.com is a physician-only conversational networking site.
Where – Anytime. Anywhere, By wire or wirelessly.
Who – Anyone who wants to search for health information. Seek and ye shall find.
Health 3.0 – An addendum
An email flyer just arrived to inform me health 2.0 is now kaput. The arrival of Health 3.0 – the convergence of social technology, enlightened consumerism, and globalization – signals an even more radical change in the world’s health marketplace.
I’m not so sure. I’ve seen “perfect storms” blow over before. In any event, Jeff Gruen, MD, MBA, senior advisor to Steve Case, CEO of Revolution Health, says Health 3.0 is here. Maybe he knows. He coined the term.
The flyer stops short in explaining how these forces will come together. But apparently social technologies, internet networking social collaboration sites, will enlighten consumers to find the right care in the right places at the right prices, which will lead to a worldwide marektplace, wherein consumers will seek care anywhere in the world.
Health 3.0 will be explained at the Health 3.0 summit on May 4-7 in Las Vegas, where the flyer says, the smart money is going. Most busy doctors can’t afford to go, but health 3.0 is something to think about. Most of us will probably stay at home to meet our practice bottom lines. As the saying goes, think global, act local. On the other hand, maybe some of us can afford to take a flyer on the flyer.